---
title: The Rise of Agentic BSS: Intelligence in Action to Maximize Business Impact - Developing Telecoms
description: At Mobile World Congress 2026 in Barcelona, Developing Telecoms caught up with Etiya to explore how AI is reshaping the future of telecoms operations. 
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date: 2026-03-25T13:11:33Z
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  ![The Rise of Agentic BSS: Intelligence in Action to Maximize Business Impact](https://developingtelecoms.com/images/stories/Sponsored/etiya/800x600/Onur_Gumus_Video_MWC26_1200.jpg)  

 

At Mobile World Congress 2026 in Barcelona, Developing Telecoms caught up with Etiya to explore how AI is reshaping the future of telecoms operations. In this interview, senior product manager Onur Gumus, outlines the company’s vision for AI-native digital BSS, where concepts such as agentic AI, digital twins and decision intelligence come together to help communication service providers move beyond traditional systems towards autonomous operations, improved customer experience and new revenue opportunities.

With a growing focus on “agent tech” and the shift from insight to execution, Gumus explains how its approach aims to reduce manual effort while enabling more personalised, intelligent customer journeys.

For further information on Etiya’s AI platform please visit this [link](https://www.etiya.com/en/products/artificial-intelligence-platform).

For further information please contact Etiya [here](https://www.etiya.com/en/contact-us).

 

 

   
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