---
title: Partnership supports digital transformation of Brazil’s retail sector - Developing Telecoms
description: Magalu Cloud, a cloud computing services platform, and data centres and connectivity company Ascenty, have committed to continuing a partnership to support the digital transformation of Brazil’s retail sector.
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Magalu Cloud, a cloud computing services platform, and data centres and connectivity company Ascenty, have committed to continuing a partnership to support the digital transformation of Brazil’s retail sector.

Magalu Cloud says the collaboration enables it to double its internet traffic bandwidth and increase its computing capacity by 2.5 times.

With 26 distribution centres across the country, serving a network of over 1,300 stores in 21 states – including Magalu-owned stores and kiosks in franchised outlets – Magalu Cloud was seeking a reliable partner to meet the increasing demand for high-performance, scalable infrastructure to support the rapid expansion of its public cloud in Brazil.

The partnership began in 2021 with a single cage used for proof-of-concept validation. The next phase involved deploying a multi-zone architecture with three additional cages across three other Ascenty data centres. This service expansion coincided with the growth of Magalu Cloud’s public cloud offering in the Brazilian market.

Ascenty also provides IP bandwidth links interconnecting all data centres, along with connections to the Brasil Internet Exchange (IX.BR) point of presence (PoP) for peering. These connections ensure improved performance and low latency for critical applications, as well as high availability to meet stringent SLA standards.

In 2022, Magalu committed to powering all its units with renewable energy. Ascenty says it is a carbon-neutral company, powered by 100% certified renewable energy, and its data centres operate without water consumption, using closed-loop chilled water systems.

Ascenty adds that it also offers world-class infrastructure located in Brazil, ensuring Magalu remains compliant with data sovereignty regulations.

Magalu Cloud now plans to continue expanding its infrastructure in a modular fashion, with ongoing support from Ascenty. “Together, we are planning and preparing for Magalu Cloud’s future needs,” says Pablo Neves, Executive Sales Manager at Ascenty.

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