Operators

VNPT, KDDI partner on youth-focused mobile brand in Vietnam

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VNPT, KDDI partner on youth-focused mobile brand in Vietnam

Vietnam Posts and Telecommunications Group (VNPT) and Japan’s KDDI have partnered to launch a new mobile service targeting young, digitally native users in Vietnam.

The companies signed a business cooperation agreement in March, with the sub-brand expected to launch in 2026.

The offering will draw on KDDI’s operational experience from its Povo brand in Japan, which targets a similar demographic. The service is designed as a digital-first platform, enabling users to manage top-ups, plans and upgrades online.

VNPT will provide its telecoms infrastructure, retail footprint and brand presence to support the rollout.

Vietnam’s population of around 100 million, alongside rapid smartphone adoption, is expected to underpin demand for the new service.



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