Revenue & Billing

Cisco uses technology to protect Intellectual Property Rights in Middle East

In line with its commitment to combat the sale and use of counterfeit and pirated products, Cisco announced this month that it will participate in the launch of a new set of guidelines to Stop Counterfeiting and Piracy...

In line with its commitment to combat the sale and use of counterfeit and pirated products, Cisco announced this month that it will participate in the launch of a new set of guidelines to Stop Counterfeiting and Piracy.

Developed in cooperation with the International Chamber of Commerce (ICC) and Business Action (BASCAP), the guidelines were announced at the first Arab Consumer and Brand Protection Forum in Jeddah. They aim to establish stronger benchmarks for protecting intellectual property rights.

According to Dr. Badr Al-Badr, managing director of Cisco Saudi Arabia "Technology plays a crucial role in enabling collaboration between customs authorities, enforcement bodies, regulators, Ministries of Commerce and other government agencies to ensure they are able to communicate and share information so as to better enforce IP protection. Cisco has an experienced and well developed Brand Protection team whose global footprint demonstrates the company's commitment to protecting IP rights around the world."

Cisco ran a workshop with regional customs officers during the forum to showcase its cutting edge technology and demonstrate how it can play a key role in helping enforcement authorities and others tackle the issue of effectively protecting IPR.

More info:



More Articles you may be Interested in...